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Cracking into pecan season with a second-generation grower

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Cracking into pecan season with a second-generation grower

Arguably the star in any mixed nut bag, pecans are big business in the United States. According to the American Pecan Council, the U.S. produces more than 300 million pounds of pecans annually, mostly in Southern and Southwestern states. With their mild, deliciously nutty and buttery flavor, pecans tend to gain the most attention from American nut-lovers around the holidays.

Pecans in hand

The Selman family of Oklahoma has been growing pecans commercially for more than 40 years. Chad Selman’s father started his business, S&S Pecan Co., with a single orchard outside Tulsa, Oklahoma, in 1980. Selman spent his childhood alongside his dad, working the farm as it flourished. After four years at college earning a business degree, the pecans pulled Selman back home, and he re-joined his father in the shady groves. After his dad retired, Selman — a former president of the Oklahoma Pecan Growers Board and member of the American Pecan Council — founded his own company in 2013, Selman Farms LLC, which now includes more than 50 groves (including his dad’s first orchard). In January of 2021, the entrepreneur expanded and formed the Selman Nut Company to take a crack at wholesale and online retail.

Selman family

Chad Selman with his family

Pecans on tree
Pecan trees animation

With pecans, when it’s time for harvest, a giant C-clamp-like machine “grabs” the tree trunks and shakes the nuts loose. 

Selman nut sorting

Next, another machine cleans and collects the pecans.

Selman pecan treats

Three of the pecan products offered from Selman Nut Company.

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