The frozen food industry has made tremendous strides to debunk the long-standing misconception that fresh is best. On the contrary, thanks to innovation and advances in technology, equipment and packaging, many of the frozen fruits and vegetables in grocery stores today are flash frozen in the field.

Nowhere is this innovation more prevalent than the wild seafood industry, where conscientious fishers use their vessels to reel in, clean, fillet and freeze fish directly on the boat, allowing them to remain out at sea for days at a time and still deliver fresh-caught flavor to the dinner table.

Frozen salmon

Flash-freezing salmon just out of the water not only preserves the flavor of the fish, but the nutrients, too.

SPC frozen fish

Seafood Producers Cooperative uses techniques to ensure salmon is processed at its peak, guaranteeing optimum flavor, texture and nutrient value.

SPC frozen coho

Just-caught coho salmon sits on ice at Seafood Producers Cooperative just before processing.

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