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Was LIV Golf an expensive failure for Saudis? Not everyone thinks so

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Australian player Lucas Herbert at the LIV Golf South Africa tournament in March

Australian player Lucas Herbert at the LIV Golf South Africa tournament in March

Throwing more than $5 billion at a divisive new tour and walking away after five seasons does not look like good business, but LIV Golf wasn't all bad news for Saudi Arabia.

Oil-funded LIV, which poached top stars and sent golf's establishment into a tailspin, helped push the conservative kingdom into global view -- one of its key aims, experts say. 

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Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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