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FTC takes action against ad giants for avoiding certain sites

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WASHINGTON - The Federal Trade Commission and eight states have sued three of the country’s largest advertising agencies for allegedly conspiring not to buy advertisements on websites and social media platforms that promote disfavored political viewpoints.

According to the FTC’s complaint, the advertising agencies Dentsu US, Inc., GroupM Worldwide LLC - which operates under the name WPP Media - and Publicis, Inc. agreed to use the same “brand safety” standard to avoid buying ads on websites containing “lawful but disfavored content.”

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This report was produced by Legal Newsline and distributed by The Center Square as part of a content-sharing agreement. Reach editor John O’Brien at john.obrien@therecordinc.com.

Originally published on legalnewsline.com, part of the BLOX Digital Content Exchange.

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