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Pernod says Brown-Forman talks 'ongoing' after reported rival offer

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France's Pernod Ricard is hoping to add Jack Daniel's and other Brown-Forman brands to its drinks stable

France's Pernod Ricard is hoping to add Jack Daniel's and other Brown-Forman brands to its drinks stable

French drinks giant Pernod Ricard said Thursday that talks to buy Brown-Forman, the US owner of Jack Daniel's whiskey, were continuing after reports of a rival American offer by Sazerac.

Pernod unveiled in March talks for a "merger of equals" to create a global spirits leader built around their flagship brands, including Absolut Vodka and Jameson whiskey.

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Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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