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Paramount's CinemaCon charm offensive gets lukewarm reception

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Tom Cruise promoted 'Digger' at CinemaCon -- and 'Top Gun 3' was also confirmed

Paramount Skydance was on a charm offensive at CinemaCon this week, trying to convince theater owners that its megabucks deal to swallow Warner Bros. would be good for the industry.

A glitzy promotional film narrated by Tom Cruise ended with the world's most bankable movie star sitting atop the company's water tower, gazing over Hollywood.

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Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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