The Des Moines Register reported on Jan. 18 that popular Midwest grocery store chain Hy-Vee will launch a reality show on its digital streaming platform, the Helpful Smiles TV network (HSTV).
According to the newspaper, Sara Canady, vice president of HSTV, explains that the show, "Love at First Bite," has eight episodes around 10 minutes long with a different couple cast in each. Contestants go on a blind date, and they must shop for Hy-Vee groceries before preparing a meal together.
“It brings the dating show concept to a new playing field with the grocery store,” Canady tells the Register. “Participants will meet at Hy-Vee for the first time, they’ll shop for groceries together, make a meal, and we’ll be able to experience what that connection looks like.”
According to the newspaper, “Hy-Vee first launched HSTV in October 2018, adopting an educational format with cooking explanations and bartending tips and tricks. Last October, the network relaunched as a dual streaming and shopping network, where viewers can directly purchase products that hosts demonstrate on the shows.”
For the full Des Moines Register article, click here.
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.